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MCL New Hire Orientation

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Customer inquiry

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Introduction to the types of personas we deal with at MCL.
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1. What is one of the most common ways companies first reach out to MCL?
Visiting the MCL headquarters Through the website's Quick Quote form or Contact Us page Sending a letter via mail Contacting MCL's accounting department
2. What system does MCL use to capture customer inquiries and requests submitted through the website?
Microsoft Excel Salesforce ODOO (MCL's ERP system) QuickBooks
3. In MCL’s customer classification system, what is a company classified as if their potential annual PCB spend with MCL is over $250,000?
Guppy Whale Minnow Tuna
4. Why does MCL gather information such as number of SMT lines, facility size, and annual revenue from potential customers?
To determine the customer’s shipping method To predict how quickly they can pay invoices To estimate their potential PCB needs and how much business they might bring to MCL When a customer inquiry is received and classified as a ‘Whale’ or ‘Tuna,’ who is typically assigned to manage that lead?
5. When a customer inquiry is received and classified as a ‘Whale’ or ‘Tuna,’ who is typically assigned to manage that lead?
A marketing assistant An account executive The HR department The shipping coordinator
External sources
Customer Inquiry training Video